Oxbow Brands’s first product under DOBRA brand available in stores in selected locations across India The first product launched under an own brand DOBRA by Oxbow Brands, Pop Goli, met with great response from big and small consumers as well as our distribution partners across India. They helped us place products in multiple stores and …
Biscuits & cookies: Finding the sweet spot between health & indulgence Covid-19 brought about a change in consumer priorities. It was observe that there is an increased focus on preventive health, physical fitness and psychological wellbeing. Nearly half of Indians say they put a lot of thought into what they eat and are actively seeking …
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Indians turn to snacks for meals, seek convenience and comfort over health About eight out of 10 Indians are replacing at least one meal with a snack and nutrition is slightly less important than flavour and enjoyment during indulgence for a majority of consumers, says a new study. Indian consumers are seeking snacks for a …
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Healthy Eating or Indulgence? Getting the Balance Right in Packaged Food Consumers’ awareness of the importance of healthy eating increased during the pandemic. However, stress relief through eating indulgent food was also very important, thus looking for permissible indulgence to find a balance between healthy eating and stress relief became ever more important for players …
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