Playful Journey of Taste and Memories
Oxbow Brands is transforming India’s packaged food and beverage scene. Backed by the 75-year legacy of Johars Group, a third-generation family business, we blend tradition, innovation, and omnichannel access to create brands that excite modern consumers.
At the core of Oxbow is DOBRA, a bold mix of traditional and innovative snacks, beverages, and sweets. Designed to spark joyful memories and fun moments, DOBRA delivers big flavors, vibrant colors, and unexpected global twists, inviting everyone to unleash their playful side.
With deep roots in India’s food distribution landscape, Oxbow Brands caters to diverse tastes through retail, q-commerce, and beyond—bringing fun, flavorful, and unforgettable experiences to life.
DOBRA is more than just food and drinks—it’s a vibe.
A genuinely playful brand of light-buzzy drinks, flavorful
snacks, and fun candies, DOBRA brings together childhood
nostalgia, travel-inspired discoveries, and bold innovations.
DOBRA fuses traditional and modern flavors, crafted to refresh and delight. The name itself reflects our spirit:
“DOBRA” = Polish for “GOOD” & “GREAT”
“DOBARA” = Hindi for “AGAIN” & “CONTINUE”
Because when something is that good, you always come back for more!
